Hong Kong fashion designer Mr. William Tang is not only a major fashion figure through his retail labels "W by William Tang" and "William Tang", but is also a widely recognized commentator and writer of travel, culture, and style.

His designs and shows never fail to push the edges of creativity or challenge conventions, earning him the reputation of being the "bad boy of fashion". As City of Dreams Ambassador of Fashion and Lifestyle, he brings a fresh infusion of artistic expression to the iconic project. His first collaboration with the City of Dreams, the Boulevard Lifestyle Challenge, was an exciting culmination of his unique creative energies in which he incorporated six premium brands found at The Boulevard to make six stunning ensembles represented by cover shots and a live runway show.

"My personal philosophy is to draw from history and culture for inspiration, to create unique expressions. The six looks I styled for the Boulevard Challenge were inspired by the international prestige and artistry brought to The Boulevard by the houses of Burberry, Chopard, Coach, Jaegre-leCoultre, Valentino and Vivienne Westwood, resulting in distinct attitudes expressed through clothing, accessories, and timepieces. I hope visitors to The Boulevard will enjoy having their own Boulevard Challenge when choosing from the multitude of high-quality fashion options available here. I am thrilled to be contributing to the exciting lifestyle to be found at City of Dreams, because it is, and will continue to be, the center of a growing culture of innovation and diversity."